If you search for the best free apps on Android or iOS, you’ll find TikTok in the top five. The platform reaches new heights with each passing day.
If you don’t know much about TikTok, it is a social media platform where people create different kinds of short-form videos, primarily for entertainment purposes. People often paint TikTok in a bad light, overlooking its positive aspects.
TikTok’s popularity is proof that it is doing something right. So, let’s look at some of the reasons that make TikTok so good and popular.
1. TikTok’s Unique Algorithm Brings Forth the Relevant Videos
TikTok has a unique algorithm that is different from its counterparts. The app uses machine learning to show you a personalized feed known as For You that is different for every user.
TikTok has a user-centric design and focuses on what you like and dislike. After considering these factors, TikTok recommends relevant videos that are usually pretty on point.
For example, if you watch an informative video related to health, you will find similar videos appearing on your feed. The similarity will not be at the category level only—the content of the videos will be similar too.
According to a research paper on the TikTok app by Jiang Xiao Yu, “Its content production and channel distribution relies on big data mining technology and recommended algorithm of artificial intelligence that push accurate information and provide customized services to the user.”
2. Content By Common Folk for the Common Folk
Another thing that sets TikTok apart from other apps is that common people create most of the content and watch it. And those amateur content creators become celebrities over time due to their popularity among the common folk.
This platform is ruling the internet due to this relatable quality. There are many examples where ordinary people became internet sensations over time just because of the quality of their videos, not because of their previous fan following.
For example, Khabane Lame is an ordinary person from a common background. Still, he has a massive number of followers from all over the world on TikTok. It’s because he manages to attract ordinary people to his simple Mr. Bean-like funny content that has a universal appeal to it.
3. TikTok Is User-Friendly
There is no doubt about the fact that TikTok is user-friendly. The interface used by the app is exceptionally effortless to use. It has an eye-catching theme, but at the same time, it also features some easy-to-use components like home, feed, search, inbox, and personal profile.
TikTok doesn’t contain too many features or components that might not be required or make the app challenging to use. It keeps things simple so that even a kid can navigate through the app.
4. You Can Follow the Latest Trends on TikTok
TikTok community is a trendsetter. When a TikTok video goes viral, video creators all over the internet follow that concept. TikTokers also use this platform to create unique challenges, like dance challenges, which often become worldwide trends.
As far as fashion is concerned, people take inspiration from their favorite TikTokers and start dressing up and behaving like them. So, TikTok influences people in every walk of life, and it plays a significant role in setting the latest trends for this generation.
5. You Feel Like Being Part of a Community
While using TikTok, you’ll feel like a part of a community whether you are following TikTokers or have followers of your own. It’s because the platform promotes interactions among people, helping create a bond—a community.
This bond is further strengthened when TikTok influencers create physical events where people gather and interact. In this way, TikTok helps create one big happy family that you can become a part of and enjoy.
In 2020, many celebrities joined this community because they felt the need to interact with their fans in times of COVID. These celebrities include Reese Witherspoon, Snoop Dogg, Dua Lipa, and Kendall Jenner, among many others.
TikTok is an all-in-one platform where you will find videos related to anything and everything. The app provides you with many ideas to get your creative juices flowing.
If you are a fan of dance, you will find a vast collection of dance videos on the platform. If you are an art or nature lover, you’ll find the most aesthetic videos on this video-sharing network.
Whether you are a pet lover or someone who enjoys listening to cover songs, you will find tons of content related to your interest on TikTok. The videos demonstrating life hacks are also gaining much popularity on the platform, and many of these hacks actually work, making them useful for the audience.
7. TikTok Is One of the Best Sources for Memes and Funny Content
Everybody loves good humor and some comedy every once in a while. And that’s a specialty of TikTok as it has some of the best funny videos and memes.
People with creative minds create unique content on TikTok that is sure to make you laugh. Many people tend to use TikTok after a long, tiring, and busy day to rejuvenate and refresh their minds and to get their daily dose of humor.
According to The New York Times, “Memers are taking over TikTok.” This platform is currently one of the best sources for memes and funny content on the internet.
8. TikTok Has Content for All Age Groups
As discussed above, the content on TikTok has a universal appeal to it. Besides, the platform boasts so much relatable content that caters to almost all age groups.
There are children making videos on TikTok for their age fellows. At the same time, adults can also find thousands of hours of content related to their interests.
According to Wallaroomedia, “TikTok has about 80 million monthly active users in the United States. 60% are female, 40% are male. 60% of the users are between the ages of 16-24. 26% are between the ages 25-44. 80% are between the ages 16-34.”
9. You Can Learn About New Places and Cultures
TikTok has tons of content to learn about new places and cultures. This is because people from all over the world have joined TikTok, and you can get to know them and their culture, including their language, lifestyle, food, and more.
You can also discover new places as nature lovers and vloggers post videos taking you to different spots around the globe. You can enjoy learning about those places and even plan a visit.
10. TikTok Is a Platform to Showcase Talent and Reach the Masses
As discussed above, TikTok provides an excellent platform for showcasing your talent. If you have a unique talent and want the world to see it, you can easily create an account on TikTok and start posting your videos.
TikTok provides you with the tools you need to create solid content that highlights your talents. It also presents you with an opportunity to reach a worldwide mass audience. So, the sky is the limit here.
Let’s give you an idea of its reach. CNBC reported that according to its parent company, Bytedance, “It has 1 billion active global users, indicating steady growth of the short-form video app.”
TikTok Is Great, Contrary to Popular Belief
TikTok is truly a unique platform that you can use for many positive activities. It has gained notoriety because some TikTokers have misused it at times.
However, instead of berating the service altogether, it is best to focus on its positive aspects. And with this positivity, you can unlock its true power and spread some good in your own way.
Learn how to download TikTok videos on desktop and mobile devices. It’s a lot easier than you might think!
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